On Land & sea


Brand | Photography | Video | Marketing | Collateral



As a family they've fished the Thames estuary for over 100 years bringing in their world-famous cockles (people travel for miles to get them) and other delicious fishy stuff.

As well as the cockle trawlering side of the business they also operate a café and a high-end fishmongers and to compliment their day-to-day business bringing in some of the finish fish from the best suppliers across the UK.

They had an exisiting brand which had been tweaked and modified over many years so there was no consistency on any part of the visual identity. However, they didn't want to come too far away from the original styling.

So, we re-drew and re-organised the brand output to set a standardised visual identity. Taking cues from the original design we standardised all elements and also added a few flourishes to give it a real polish. Font choices and colourways were produced to expand the brand to all printed and physical collateral - beanie hats anyone?

The visual aspect of what Osborne's do is vital. Crystal clear product shots by Si Brandon compliment stunning landscapes and estuary vistas by Matt Crew that have been taken really sell the business.

In the summer of 2018 with Andy Delaney we created a stunning brand film - Osborne's: On Land & Sea that showcases the day-to-day workings of all sides of the business. The video garnered over 20,000 hits in one week making it a huge success. (You can read more on the making of the film here)

"Grow displayed a real passion for our project from the start. They were keen to not only improve on what we already had but to enhance the real legacy for the family. From the brand refinement, to the photography, the stationery - everything had an attention to detail that has totally revamped the entire brand."

Sally Osborne | Osborne's


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