Brand | Website | Photography | Marketing | Collateral
Hunt Roche are one of the town's leading estate agents and were looking to increase their presence as their old identity had not only become stale, but there was little consistency between different branches, with elements being randomly replaced and tweaked on an adhoc basis.
Typically one might consider an estate agency to be at the more conservative end of the brand design market, but when owner Shaun Roche said "Think Gin Palace" - then that opens up a whole new way of over-designing and creating a bit of havoc with your typical brand identity.
The identity needed to be simple enough that it could easily be identified when driving past one of their "For Sale" boards at 50mph, but with a bit of flourish and whimsy to appeal to Shaun's wishes. So we mixed some really bold type, threw in a bit of over-the-top script accents and then topped it off with a retina-kicking turquoise and some metallic flourishes.
And somehow it works.
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