Art Direction | Book Design | Photography | Exhibition
"Salt adds flavour - it seasons, transforming something good into something better. It enhances, it improves and that is exactly what the people in this book do. Every day they get up and in their own way make this town a better place." - From the introduction.
Salt of Southend-on-Sea is a 200+ page book where we interviewed and photographed twenty four individuals, families and groups about their past, present and future while living and working in the borough.
We conceptualised, curated, managed, designed and laid out this beautiful limited edition book showing Southend off in a light never before seen. Beautiful photography by Matt Crew elevated this into a stunning artifact full of stories, hope and dreams about some genuinely amazing people.
Featuring local luminaries such as the Dulakes of Railway Hotel fame and the Osborne and Oldham families alongside those with an international presence - Michael Woodford, Sarah Parmenter and Sadie Hasler, Salt is a passionate display about what makes this town the great place we think it is.
Over twenty separate photoshoots all over the town and out on the estuary. From the rain and neon drenched golden mile to the tranquility of Belfairs Woods not only give a visual journey through the town but also act as a tourist and inward investment device.
N.B. Salt is a limited edition book and copies are available from The Beecroft Gallery, Focal Point Gallery and TwentyOne Gallery in Southend.
Director of Regeneration and Business Development – Southend-on-Sea Borough Council
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