Wine is great. Add a glass to a sandwich you have a meal instead of a snack. Add a bottle to a Friday night takeaway and you’ve a great night ahead. It elevates food and changes the ordinary into the sublime. Get some fizz in there and you’ve a full-on celebration. In short it’s ace.
When local wine merchants Worsley Wines came to us wanting to rebrand and revamp their website we were chomping at the bit. Exclusive suppliers of Jeeper Champagne (available on BA Flights don’t you know) they needed to be elevated from their current brand into something that was worth paying attention to.
We wanted it to feel luxurious yet attainable, classic and modern and be able to compliment the various wine labels and companies rather than overwhelm them.
We opted for a simple ‘W’ - a hybrid of geometry and classicalism accompanied by a modern ‘Worsley’ underneath to give a compelling juxtaposition of the separate forms. We wanted both elements to be used together and in isolation so they needed to both be strong and identifiable. The ‘W’ also works nicely as a step-and-repeated marque - perfect for wrapping tissues.
One final element - the subtitle ‘Wine Importers of England’ gives a final element of clarity to distinguish the brand.
We felt to convey the elements of luxury we should opt for robust colours - a bronze/gold accompanying a midnight blue gives an understated elegance to the brand and doesn’t rely on over-worn cliches of typical burgundy reds or greens to symbolise grapes and the origin of the drink. Going forward luxurious matte business cards with some metallic flourishes will really make a statement.
The brand is getting it’s first airing on the holding page of the new website we are developing (which is very exciting as we are building a new e-commerce engine to support online sales) and goes to show it sits perfectly at home digitally as well as in an analogue format.
Works-in-progress, In-house shenanigans and various drivel
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