The Benefits of Good imagery

July 20, 2014

We frequently use professional photographers on our projects, particularly when it comes to lifestyle brands, food, fashion and corporate head shots. They do a fabulous job that really makes a website or brochure pop, but there are times when you simply don’t have the time to get one in, or a blog post you’ve just written really doesn’t warrant hiring a professional for a few hours.

Be it a software developer, a day spa or a shabby chic furniture shop, all of us benefit from communicating our brand through well put together and beautifully composed photographs.  Time and time again we’re confronted with badly lit photos with half-hearted composition and every designers pet peeve, – ultra low resolution images. Just spending a little time and thought to your imagery can really give you an edge over the competitor that insists on photographing everything with his BlackBerry.

We are at a time where photography has never been more accessible - lot’s of us have DSLR cameras, and every other business is on Instagram. We are all inclined to have a go at our own photography, and while at Grow we embrace the creativity and inspiration that this can bring to the masses, it doesn’t matter how good your camera is, if you don’t know how to use it properly, it will still result in a photo that lacks impact and interest and does your business no favours.

The correct use of angles, lighting and surroundings go toward placing your own stamp on your photographs, giving you the ability to further your brand. For example, all artists have their own style - look at Picasso. By walking into a gallery you can easily spot his paintings. How? Anyone can pick up a paintbrush and attempt to draw a face, but Picasso puts his own spin on things - he  made the paintings his own. The same applies to photography, using different angles, lighting, and depth of field make your photos unique. Adding that to your brand has the potential to give you incredible results.

Look at the simple photograph below. It’s of a beautiful sunflower, and yet your eye is drawn to the shabby fence, and the black compost bin. The lighting is OK - it’s not dull but the composition is awkward and it just looks…dull.

Compare it to the revised shot - the same sunflower in the same garden, and the extreme cropping of the image really makes it stand out. The colours look more vivid due to their proximity to the lens, and there’s a real sense of interest in picking out the various bits of pollen.

Taking your own photos can also be cost effective. And yes

Ramblings

Works-in-progress, In-house shenanigans and various drivel

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