Made in Leigh is a collaboration between some fine creative minds in the Leigh area. Originally conceived through Meetup.com it was initially seen as a prototype - no one really knew where it was heading, or indeed what it was even about. We just got together every fortnight and had a chat, spit-balled ideas and drank some decent coffee.
Swiftly ideas began to form about what we could do. We had a good group of creatives - writers, designers, photographers, artisan printers - a great pool of skills that we could exploit into doing something for the local community that was free, hopefully beneficial and would reinforce that Essex wasn't all about TOWIE or it's associated ideologies.
The idea was born to create a visual identity that local businesses could use to help them promote their wares. If you made something and were based in Leigh (and even the wider Southend area - we're not that picky!), then you could download the logo, use it on your website, print out a sticker to label your bags or use however you fancied. It's an open sourced identity that businesses can use free of charge to help them gain awareness and be seen as part of a wider something that will hopefully inspire.
We worked hard on creating the identity, bringing in various themes such as the fishing heritage of the area, rustic and vintage themes with a little bit of hipster chucked in for good measure - a sort of "Kiss-me-Hipster" vibe. With some help from Instagram legend Dan Rubin the identity was born, sculpted and tweaked to the final version you can see on this website.
Going forward, Made in Leigh is hosting an event on the 5th of February where some of the 'founding members' including me, will be giving brief talks on various themes. We're hoping this event will pave the way for the brand to be used across the town, and give local businesses and folk something to get behind, and be part of.
To find out more go to www.madeinleigh.com and if you fancy coming along to our Meet-up it's every other wednesday at 9am in Oak Tree Market on Leigh Road.
Works-in-progress, In-house shenanigans and various drivel
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