Lack of Vision

January 5, 2017

I was in two minds as to whether to write this blog.

A few months ago, someone we collaborate frequently with was approached by a “design and marketing company” in the middle of Southend High Street. A conversation ensued, the culmination of which ended with words along the lines of “Tell you what though, we’ve taken about three jobs from that Grow Co.”

Flash forward a couple of months and one of our loveliest clients awkwardly regales how she’s recently been given the hard sell by the same marketing company, except this time they magically claim the’ve taken, and I quote “Twelve or thirteen of Grow Co’s clients.”

As of this very moment they have taken exactly zero of our clients.

There’s always someone who wants to play this game, and the agency concerned are known to the wise as having a sales strategy that’s more akin to double glazing than media. Several people in the studio have said I should let this go, they are not worth worrying about and that frankly they’re a bit low rent anyway. This other company lacks vision, they use Wix, (a bog-standard on-line website builder) and then charge way over the odds. Their social media “strategy” involves no interaction with followers (surely the cornerstone of any social media) and simply retweets dull information from the other accounts they manage in some pointless circle-jerk, clearly with the intention of feigning legitimised interaction. So what’s the point of being worried by them? 

But, the thing is we now live in a Brexit-imminent, Trumpian society. If you say a lie often enough, and enough people listen then it inevitably ends up with it’s own mythology and will be accepted by some as the truth. And if we were to lose a client because of their underhand tactics -  no matter how futile they may appear, then I’d never forgive myself for not addressing it, even in this small way.

We’re a creative agency - that means we create and we build. Underneath all the projects we work on, we want to improve the relationship between businesses and their clients and hopefully, the environment and community we live and work in. We’re not looking to tear anything down unnecessarily, but if they’re doing this to us, then it stands that they are playing the same game with other agencies around the town. Agencies we admire and are friendly with.

I could name them here, but I won’t because I’m not going to stoop to their level…however, ask me on the street and I’ll verbally nail them to the wall right in front of you.

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