We're big fans of the yogic element at Grow - Mike even used to sell mats, so we were excited to get to work on the new brand and website for Hummingbird Pilates and Yoga. We met the owner, Kellie, years ago but she took her time before embarking on her branding journey with us. Kellie (a former Grange Hill starlet - yeah she'll hate us for that) was once described as a hummingbird - petite, colourful and swift, so we took inspiration from that - creating a brand that is vibrant and energetic. It also needed to appeal to her existing clients as well as attract a new raft of potential students.
We needed a type treatment that had real sense of movement to it - something that moves so fast it almost looks blurred. We also wanted to have fun with it, blending a spectrum of colours - again like a hummingbird to really give a bright and energetic look.
After we'd created the brand Kellie approached photographer Linda Blacker at www.alukshots.co.uk to take inspiration from the colours we'd used to really explore the vibrancy using colour to it's maximum effect.
Using the amazing bespoke imagery we've also created a fully responsive website perfect for those yoga bunnies that need to book a class on the go.
You can view the site at www.hummingbirdpilates.co.uk
Works-in-progress, In-house shenanigans and various drivel
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