GIFs… nonsense to most but an obsession to some. Today, marketing to a younger audience means entering their online world. Yep, brace yourselves. But this can allow your business to become technologically creative and involved within a modern scope of marketing. GIFs can attract large numbers of users, and stand out much more than written content on Twitter, but it’s not as simple as setting up a profile and tweeting.

GIFs (Graphic Interchange Format) are very varied. A GIF is an image format of a short animation that is replayed or it is a collection of still images put together. They come in many forms including memes, famous viral GIFs and are even used to express a current mood. GIFs serve as a really effective call-to-action and can be retweeted by the Twitter users themselves. So technically, the retweeters are the free promoters!

GIFs, no matter how you pronounce them, are much more shareable than standard images or text. They can drive vast interaction and huge exposure for businesses wanting to increase their reach. Designing your own personalised GIFs can really receive a lot of attention, and make you look dead snazzy to boot!

Read the full Yellow Paper: Social Media Breakdown here.

Or, see our favourites below:

Rich:

via GIPHY

Mike:

via GIPHY

Jess:

via GIPHY

Liam:

via GIPHY

Rachel:

via GIPHY