GEA or Geotechnical and Environmental Associates were founded in 2003. They are an experienced geotechnical and contaminated land consultant providing a national service from two offices. Interestingly 50% of their engineers are women and they are in the top 20 of firms and one of the largest independent specialists in the UK.
The MD - Steve branch came to us by way of referral and was interested in producing a new website. In our first meeting at their beautiful barn offices in Hertfordshire we discussed the brand identity and how it maybe time to update it and move things forward before we embarked on building a new website.
So we got to work on producing a comprehensive brand identity that would look good when pitching to the UK’s largest construction firms but also have enough warmth to maintain the independent feel of the brand that many people like (in addition to the corporate they also do a lot of residential work too).
Known as GEA, they also wanted the full title of Geotechnical and Environmental Associates to be recognised too. The only other requirement was that it had to be purple. (Arghh - my least favourite colour!)
After more discussion and thought process we came to the understanding that unlike their previous identity that was built around “GEA” we decided to go a new route by using a swish “G” as the centre point of the brand.
The “G” is a stylised icon that symbolises both the boring of holes with it’s arced shaping as well as the numerous inter-layered levels of soil that are investigated by GEA in their work.
Now purple is a particularly grim colour (it’s fine if you disagree with me, but you’re still wrong :) ) but by using a gentle transitional gradient that brings in a midnight blue and even a splash of pale pink to lift the whole thing up in to, dare I say it a colour blend that I’m actually enamoured with.
We contrasted this with a fine weight of Gotham that’s super-clean and neat to really refine the end look. We then designed another version with the full wording as well as stacked versions and reversed out options too.
This was a challenging brand to get right. GEA pushed us hard to get a result that all stake-holders were happy with but the result is a clean and dynamic brand identity that’s interchangeable on all media from business cards to hard-hats. We’re currently hard at work on the website.
Works-in-progress, In-house shenanigans and various drivel
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