Crafty is a new website for fabric wholesalers Chatham Glyn that focusses on customers who want to buy a huge range of fabrics and have them delivered swiftly to their door.
This was a big jump for the client as historically they have been using a paper-based system to compile sales, so to move properly into a 21st century online experience is both daunting and exciting.
Unlike your typical e-commerce site Crafty is mainly designed for trade enquiries so it requires customers to register with them before they can buy. Behind the scenes a mahoosive database tracks every stage of the customer's journey. Easily used in-house by the client it monitors and evaluates each enquiry allowing the company to also add a personal touch to each sale.
Every touch-point has the brand identity consistently displayed - reinforcing the culture and ethos and reassuring the customer.
You can see more at www.craftyfabrics.co.uk
Works-in-progress, In-house shenanigans and various drivel
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