It may seem a little daunting when you decide to step up your digital marketing. But don’t fear! With a few tweaks and some digital knowledge, your business can embrace Instagram and use it to its full advantage.
Instagram ads can target specific users, allowing your business to advertise to a particular age, gender, location, interest & more. It can work particularly well for businesses wanting to target a niche market.
Photo ads, video ads, carousel ads and stories allow your business to advertise in multiple ways to achieve a varied effect of digital marketing.
Here’s a short description of the ads on Instagram:
Carousel ads - These allow the user to see 3 different pieces of media, creating an alternative story that is eye-catching and tempts the user.
Collection campaigns - These are the most recent ad feature. They simplify the digital journey by allowing users to make a purchase on the ad on the Instagram app, hence simplifying the digital journey.
Video ads - These can include a slideshow of products, moving designs and a variety of visual content. They can be very creative, but design skills are essential in video ads. The video has to be understood without audio too.
Stories ads - As an avid Instagram user, when all the stories have been watched and they are all ‘ticked’ off, it’s pretty satisfying. Many users feel the need to complete this list of stories. There are tricks in visual content that can urge the user to click on the website from the ad, like a stagnant finish that give users time to click on the ad.
Photo ads - These are posted on a user’s newsfeed. They have to be eye-catching as they are still images. They include a small ‘Sponsored’ badge yet this does not catch much attention therefore making the ad not look like the generic call-to-action.
Read the full Yellow Paper: Social Media Breakdown here.
Works-in-progress, In-house shenanigans and various drivel
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