Battle for the (Toilet) Airways

August 12, 2015

You know how it is with competitive big-businesses, muck raking and scandal-slinging are fairly commonplace in these circles. However, one Goliath vs. Goliath battle in particular has us thinking.

The Dyson Airblade, dubbed “the hygienic hand dryer” has had rather heady claims laid against it. According to a study carried out by researchers at the University of Westminster, the snazzy new dryers that make us feel like we’re in a 1970s utopian sci-fi movie actually “spread 60 times more germs than standard air dryers”. (Source: Telegraph) Another study in 2014 at the University of Leeds also found that “airborne germ counts were 27 times higher around jet air dryers in comparison with the air around paper towel dispensers”

Let’s look at the big picture here, the previous study was funded by the European Tissue Symposium, AKA “Big Paper” and this led to Dyson spokespeople calling the research “flawed”. Releasing a YouTube response, titled “Paper’s Dirty Secret”, Dyson hit back at the study’s claims and stated that “even before they reach the washroom, paper towels can contain large amounts of culturable bacteria.” and “up to 88% of unused paper towels contain bacteria.”

It’s the germaphobes that are the real victims here. Whilst Dyson and the paper towel industry continue with the scare tactics, it’s the modern-day Howard Hughes’s lurking by the bathroom doorway for fear of touching the handle that will be most affected. The culture of fear invading the way in which we conduct our lives is expanding, never mind the immigrants and the terrorists, it’s the germs that’ll win the day, like the end of War of the Worlds, and your rolled-up copy of the Daily Mail won’t protect you.

Ramblings

Works-in-progress, In-house shenanigans and various drivel

A simple guide to the changing GDPR rules

This week the GDPR laws in the UK are changing. What’s changing? Is it bad, or is it good? Here is a guide so that you don't have to worry. Let’s start with the basics… what is GDPR? GDPR, or General Data Protection Laws were first adopted in 1995.

READ MORE

Good news for businesses on Instagram!

UK businesses can now tag products in their photo posts, so people can buy products as they peruse the ‘gram. At present, you are able to tag up to five products in a single image, or up to twenty in a multi-image post, effectively turning your feed into a social media catalogue of sorts.

READ MORE

Twitter Bookmarks Explained

Twitter is full of goodies. Trouble is, a packed train is often not the best time to watch a panda video, so it is a good thing that you can now save tweets for later with Twitter Bookmarks. Here’s how.

READ MORE

This is what we do

A list of our services. If it's not here just ask.

Advertising

  • Banner Adverts and Design
  • Billboards Design
  • Bus Stop Adverts and Design
  • Interior Adverts
  • Magazine Adverts Design
  • Newspaper Adverts
  • Posters Advert Design
  • Property Hoardings
  • Video Content Adverts
  • Viral Adverts

Annual Report Design

  • Annual Report Design
  • Investor Information
  • Investor / Franchise Packs

Digital

  • Email Marketing
  • Social Media Branding & Design
  • Website Design & Development

Event Branding

  • Event and Exhibition Stand Branding
  • Event Packs
  • Event Websites
  • Poster Boards
  • Press Packs

Branding

  • Brand Guidelines
  • Brand Identity Development
  • Brand Strategy Development
  • Brand & Business Naming
  • Campaigns
  • Environment Branding
  • Event Branding
  • Internal Branding
  • Logo Design

Brochure Design

  • Brand Books
  • Business Brochures
  • Company Brochures
  • Event Guides
  • Product Brochures

Print & Publishing

  • Annual Report Design
  • Brochure Design
  • Business Stationery

Social media & content creation

  • Email Marketing
  • Blog Writing
  • Social Media Management
  • Instagram Photography
  • Photography
  • Video Production

Interested in what we do?

Then sign up to our email and we'll keep you in the loop.

Not quite
sure yet?

Then follow us on social and see what we're about

Yup.
I'm convinced

Put your email in the box and click submit. We're GDPR compliant